Which are the most popular and least popular trademarks in Canada?

Which are the most popular and least popular trademarks in Canada?

In Canada, there are roughly three hundred and thirty-seven trademark applications for every registered trademark, according to a new report from the Association for Registered Trademarks.

That means there are about four times as many trademarks registered in Canada than there are in the United States. 

The report, which looked at registrations from 2002 to 2014, shows that the number of trademarks that are registered in the country has increased from 6.2 per cent of all trademarks in 2002 to nearly 15 per cent in 2014.

“There is a lot of confusion about what constitutes a trademark in Canada,” David T. Hockett, president of the Association of Registered Trademark Administrators, said in a statement.

“This report provides a snapshot of the state of the law in Canada, but it does not provide a definitive picture of the number and types of trademarks and other marks that exist in the world.”

Hockett noted that there are currently around 3,000 trademark applications filed in Canada.

“We recognize that this number is far too low and the number should be increased by 50 per cent,” he added.

“The Association is looking forward to working with the Government to develop a more realistic understanding of the status of Canada’s trademark system.”

The report also noted that the average number of applications filed each year is close to 1,000. 

Hocketer added that there is a significant gap between the number that are approved and the ones that are not.

“If you look at the total number of trademark applications received, that number is well over half a million, and that number will continue to grow,” he said. 

However, some experts are not convinced.

“This is an under-representation of what the number is in the industry, and we should be looking at what we do with the information,” said Robert A. Deutsch, senior vice president of government relations at the American Intellectual Property Law Association. 

“Trademarks are often the first things that come to mind when you think of an entity that has a relationship with the public, and these applications do provide a good indication of what’s going on,” Deutsch said.

“However, if you look closely, you’ll find that there’s a lot more than meets the eye.”

Deutsch said the statistics should be considered preliminary and that the Association is not making any predictions about what the overall number of registered trademarks will be in the future. 

In the meantime, he said that it is important to keep in mind that trademark applications are only a snapshot in time, so it is possible that the numbers could be higher.

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