Why is Ivanka Trump’s brand so good at stealing our trademarks?

Why is Ivanka Trump’s brand so good at stealing our trademarks?

Donald Trump’s luxury brand, Ivanka Trump, has long claimed that it has exclusive rights to trademarks used by others, but the US government has taken issue with that claim.

Ivanka Trump’s trademarks in China, Vietnam, the Philippines and South Korea, all of which have trademark registrations, include: – the name Ivanka, used in China and the Philippines, and in Vietnam, South Korea and the United Kingdom; – the logo for the Trump Organization; – trademarks for Ivanka Trump brand goods and services; – Ivanka Trump clothing and accessories; – a trademark for Ivanka clothing; – trademark for the name and mark “Ivanka”; – trademarks used for Ivanka fashion line; – Trump property in Vietnam and the Republic of the Philippines; – several trademark registrations for the Ivanka brand in the Philippines.

In addition, a number of trademarks used in South Korea have been registered in the US for Ivanka goods, while a number used in the United States for Ivanka clothes have also been registered.

As well as the trademark registrations in China used by Ivanka goods in South Korean markets, Ivanka also uses trademark registrations from Vietnam and Japan to claim exclusive rights over trademarks in other countries.

The US Department of Justice (DOJ) filed a complaint with the US Trademark Office in September 2016 against Ivanka Trump and her company, accusing the company of “stealing” trademarks for her name and brand in China in violation of the Lanham Act, which bans the use of names and trademarks of foreign companies in the USA.

“The Lanham act is the most significant law of its kind in US history, and its enforcement is an essential function of the Department of Commerce and its agencies, and serves as a cornerstone of US economic policy,” the DOJ said in a statement.

Trump has claimed that the complaint is not valid and that she will continue to use the trademarks and brand to promote her brand in America.

Her brand is not protected by the Lanamproperty Act, but it does contain the word Ivanka in the name, and Ivanka has claimed exclusive rights.

On January 4, the DOJ filed a new lawsuit against Ivanka in US District Court in Manhattan, alleging that her trademarks in the Asia Pacific were used illegally in violation, using the trademark registration as the basis for the lawsuit.

According to the complaint, in the first nine months of 2018, Ivanka’s company used at least 21 trademarks registered in China to use in the U.S. without the permission of her foreign counterpart. 

Ivanka has denied the allegations.

 In a statement to The Guardian, a spokesperson for the DOJ did not directly address the allegations in the lawsuit, but said it would “continue to pursue the remedies necessary to hold companies that violate trademark laws accountable”.

The new lawsuit is the latest in a long string of legal disputes between the US and China over trademarks.

A few years ago, the US filed a trademark infringement lawsuit against Chinese online retailer Taobao after the online shopping giant failed to register a trademark in China for the brand.

Earlier this year, the Trump administration took action against a company in the Middle East that claimed trademarks for Trump property and that its products infringed on a Chinese trademark.

Follow me on Twitter:  @mjgraham

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