How to trademark your logo
“This is not a case of the government being anti-competitive, or just using the wrong language,” the complaint states.
“Rather, this is an attempt to create an artificial barrier to entry, so that foreign firms can continue to operate in the United States without having to pay for a trademark license.”
According to the complaint, the Justice Department has a “long history of overreaching” in the trademark arena and has “previously used the wrong words to justify its actions.”
It also alleges that “the DOJ has attempted to stifle innovation in the world of online trademarks.”
The lawsuit was filed Tuesday by the American Intellectual Property Alliance, an industry trade group that represents about 5,000 companies.
The group is a co-sponsor of the “No Logo for Us” campaign, which urges companies to stop using “illegal, offensive, and misleading terms” when promoting their products.
In a statement, a Justice Department spokeswoman said the government “has a longstanding policy of not using trademark registration to prevent competition from foreign companies.”
“We will not use trademark registration as a tactic to try to stop foreign competitors from using our trademarks, which are used by tens of millions of Americans each year,” she said.
“As always, the DOJ will defend our trademarks vigorously, and we will vigorously pursue all legitimate trademark claims.”
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